Data Protection Policy

UP777 Privacy Policy — Your Information Fully Secured

UP777 takes the privacy of your personal information very seriously. This Privacy Policy clearly sets out what data we collect, why we collect it, and how it is kept secure. Written in plain, accessible language, this Policy is designed to give you confidence.

Last Updated: January 2026

UP777 Privacy Policy Core Pillars

Here's a quick overview of the six core principles we follow to protect your data.

End-to-End Encryption

All your personal and payment information is protected with SSL/TLS encryption. Third parties can never access your data.

No Sale of Data

UP777 never sells or rents your personal information to third parties. Your privacy is our commitment.

Secure Server Storage

All data is stored on servers secured to international safety standards. Regular security audits are conducted.

Your Control

You can view, correct, or request deletion of your information at any time. Control is always in your hands.

Cookie Transparency

UP777 is fully transparent about which cookies it uses and why. You have the option to disable non-essential cookies.

Breach Notification

In the event of a security breach, up777 will promptly notify the affected members and take the necessary action.

1

Introduction & Applicability

UP777 (referred to hereinafter as "we", "the platform", or "UP777") is an online gaming platform operated for members in Bangladesh. This Privacy Policy ("Policy") applies to the use of UP777's website, mobile app, and all related services.

By using UP777, you consent to the collection and processing of your information as described in this Privacy Policy. If you do not agree with this Policy, please refrain from using UP777's services.

This Privacy Policy may be updated at any time. Members will be notified in advance of any significant changes.

We believe privacy is a fundamental right. That's why UP777 is designed to collect the minimum necessary data while ensuring maximum protection.

2

What Information We Collect

UP777 collects two types of information from you — information you provide directly and information collected automatically.

Directly Provided Information:

  • Name, phone number, and password provided at registration.
  • National ID card or birth registration certificate for identity verification.
  • BKash/Nagad/Rocket number or USDT wallet address for financial transactions.
  • Information provided when contacting the support team.
  • Documents required for KYC (Know Your Customer) verification.

Automatically Collected Information:

  • Device type, operating system, and browser information.
  • IP address and approximate location (up to city level).
  • Time spent on the platform and pages visited.
  • Gaming history, bet amounts, and win/loss records.
  • Login time and session details.
Type of Information Purpose of Collection Retention Period
Identity Information Account Verification & Security 5 years after account closure
Payment Information Transaction Processing 7 years after transaction
Gaming Data Fair Play & Dispute Resolution 2 years after account closure
Device Information Security & Fraud Prevention 12 months
Support Contact Improving Customer Service 3 years
3

How Your Information Is Used

UP777 uses collected information solely for specific, legitimate purposes. We are fully transparent about how your data is used.

  • Service Delivery: For account creation, login, gameplay, and managing financial transactions.
  • Identity Verification: For preventing underage access and multiple accounts, and for completing KYC.
  • Security: To detect and prevent fraud, money laundering, and unauthorized access.
  • Contact: For sending important notifications, promotional offers, and support.
  • Improvement: To improve platform services and the overall user experience.
  • Legal Compliance: To comply with applicable laws and regulatory requirements.

UP777 never sells your information to advertisers or shares it with marketing partners.

If you no longer wish to receive promotional messages, you can opt out at any time by contacting our support team. However, important service-related messages — such as security alerts and transaction confirmations — cannot be disabled.

4

Who Your Information Is Shared With

UP777 shares information with third parties only in strictly limited circumstances and only where necessary. The complete list is provided below:

  • Payment Processor: bKash, Nagad, Rocket, or USDT network — only the information necessary to complete the transaction.
  • KYC Partner: Secure and certified verification services for identity checks.
  • Government Authorities: In accordance with legal obligations, court orders, or directives from regulatory authorities.
  • Security Service Provider: For cybersecurity, fraud detection, and DDoS protection.

UP777 has strict data processing agreements in place with all third-party service providers. Under these agreements, they may only use your information for specified purposes.

UP777 never shares your password, full payment PIN, or full national ID number with any third party.

5

Cookie & Tracking Policy

UP777 uses cookies to improve your experience on our website and app. Cookies are small text files stored on your device.

Types of cookies used by UP777:

  • Essential Cookies: Required to maintain login sessions and ensure security. These cannot be disabled.
  • Functional Cookies: For remembering your preferences (language, theme). You can disable these if you wish.
  • Analytics Cookies: Used to understand how long you spend on each page. No personal identification involved.

You can delete existing cookies or block new ones at any time through your browser settings.

The mobile app uses device identifiers and session tokens instead of cookies, serving the same purpose and following the same protection policies.

6

Data Protection & Security

UP777 follows the highest industry security standards to protect your data. The key components of our security infrastructure are:

  • 256-bit SSL Encryption: Bank-grade encryption is used for all data transfers.
  • Two-Factor Authentication (2FA): An extra layer of security at login.
  • Regular Security Audits: Third-party experts conduct regular system audits.
  • Real-Time Monitoring: Suspicious activity is detected immediately.
  • Data Minimization: Only the information essential to provide our services is collected.
  • Secure Backup: Data is backed up across multiple secure servers.

That said, no online service can guarantee 100% security. You also have a role to play — use a strong password and never share your login details with anyone.

No UP777 staff member will ever ask for your password, OTP, or full payment PIN. If anyone does, please notify our support team immediately.

7

Your Rights

As a UP777 member, you have the following rights over your personal information:

  • Right to Know: You may request to know what information we have collected about you.
  • Right to Rectification: You can request corrections to any inaccurate or outdated information.
  • Right to Erasure: You can request deletion of specific data (except where retention is required by law).
  • Right to Restrict Processing: You can request that we stop using your information for specific purposes.
  • Right to Portability: You may request a copy of your information in a readable format.
  • Right to Object: You can opt out of marketing communications.

To exercise any of the rights above, please contact our support team. UP777 will respond to your request within 30 days. For complex cases, additional time may be required, and you will be notified accordingly.

Exercising your data rights is completely free of charge. UP777 never charges for such requests.

8

Child Protection

UP777 strictly does not provide services to anyone under the age of 18. We do not knowingly collect information from any person under 18.

  • Age verification is mandatory at the time of registration.
  • A national ID or birth registration certificate may be requested in cases of suspicion.
  • If an underage member is identified, their account is closed immediately.
  • In such cases, all collected data is permanently deleted.

If you become aware that a minor is using UP777, please notify our support team immediately.

9

Third-Party Links & Services

The UP777 platform may occasionally reference third-party payment gateways or technology service providers. These third parties have their own privacy policies, and UP777 is not responsible for their data practices.

We recommend reading the privacy policy of any third-party service before using it. up777 only works with trusted and verified service providers.

UP777 enters into data processing agreements with third-party service providers, binding them to protect your information.

10

Policy Changes & Updates

UP777 may update this Privacy Policy from time to time. Updates may be required due to:

  • Addition of new services or features.
  • Legal or regulatory changes.
  • Need for security improvements.
  • User feedback and suggestions.

For significant changes, up777 will notify members in advance via in-app notification. Continued use of up777 after any changes takes effect will be considered your acceptance of the updated policy.

You can check the "Last Updated" date at the top of this page to see when the Policy was last changed. To request a copy of a previous version, please contact our support team.

11

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

  • Email: [email protected]
  • Live Chat: Log in to the platform and chat with us directly.
  • Telegram Support: You'll find the link on the app page.

UP777 will respond to privacy-related requests within 30 days. If a matter requires more time, you will be informed in advance.

Our support team is available 24/7, 7 days a week, ready to answer any privacy-related questions you may have.

About Privacy Frequently Asked Questions

Here you'll find answers to the questions UP777 members ask most.

No. up777 does not sell or share your phone number or any other personal information with third parties. Only the information required for payment processing is passed to the relevant payment gateway — nowhere else.

Partially. Financial transaction records must be retained for a set period due to legal obligations. However, general profile information and gaming history are deleted after the designated retention period following account closure.

UP777 only collects approximate city-level data derived from your IP address — this is used for security and fraud prevention purposes. Precise GPS location is not tracked, and the mobile app does not request location permissions.

Submit a request to the support team via email or Live Chat. After identity verification, UP777 will send you a copy of your data within 30 days. This service is completely free of charge.

In the event of a security breach, up777 will notify affected members as quickly as possible via in-app notification. You will be clearly informed of what happened, what data was affected, and what steps you should take.
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