We're not just a gaming website. UP777 was built with the people of Bangladesh in mind — our goal is to deliver a truly trustworthy gaming experience through secure payments, Bengali-language service, and transparent rules.
UP777 is one of Bangladesh's most recognized online gaming and entertainment platforms. We believe that when people look for fun, they deserve a safe, straightforward, and enjoyable space — without confusing English instructions or foreign payment methods.
UP777 was born out of exactly that realization. When the market was flooded with foreign sites but had nothing for the everyday people of Bangladesh — no Bengali-language interface, no bKash payment support, no local customer service — UP777 stepped in to fill that gap.
Today, UP777 offers fish games, Sports Betting, bingo, Live Casino, and a VIP Club — all through a single account. Every section has been designed with the habits and preferences of Bangladeshi users in mind.
We're more than just a company — we've built a community where millions of Bangladeshis come every day to be entertained, compete, and win rewards.
Entered the Bangladeshi gaming market with a small team. Initially launched with the fish games section only.
Seamless integration with Bangladesh's mobile banking systems makes deposits and withdrawals easier than ever.
With the launch of cricket and football betting and online bingo, membership grew rapidly.
Android and iOS apps launched alongside a six-tier VIP program. The Live Casino section also went live.
UP777 has grown into one of Bangladesh's largest online gaming communities.
UP777 didn't come just to do business — we came to change the gaming culture in Bangladesh.
Our mission is to bring safe, accessible, world-class online gaming to every corner of Bangladesh — where language barriers, payment hassles, and technical difficulties never stand in anyone's way.
To establish UP777 as South Asia's most trusted Bengali-language gaming platform within the next five years — and to build a digital community where people play, win, and inspire one another.
Why millions of people across Bangladesh choose UP777 every day.
Every page, bonus offer, terms and conditions, and customer service interaction at UP777 is fully in Bengali. No English knowledge required.
Direct integration with Bangladesh's most popular mobile banking services. Deposits in 1 to 3 minutes, withdrawals in 5 to 15 minutes.
All games are RNG certified and every transaction is SSL encrypted. No hidden charges, no manipulation — complete fair play.
Day or night, chat with us in Bangla via live chat for any issue. Average response time under 2 minutes.
From Bronze to Diamond — earn cashback, exclusive bonuses, and a dedicated manager across our six-tier VIP system.
Powered by a CDN network and cloud infrastructure, UP777 delivers 99.9% uptime and fast loading across all networks in Bangladesh.
At UP777, every decision we make is guided by a set of core principles. These principles are what set us apart and help us maintain the trust of our members.
Every update, every new feature, every promotion — all driven by a genuine desire to improve the experience of our members.
We believe a great platform isn't just about great games — it's about keeping people safe, acting with integrity, and taking responsibility.
No hidden terms. The rules are written in plain, simple language and apply equally to everyone.
Member benefit takes top priority in every decision. Feedback translates directly into change.
Protecting our members' personal information and funds is our greatest responsibility.
Helping members set entertainment limits and preventing unhealthy gaming behaviour.
New features are continuously added to keep pace with the latest trends in technology and gaming.
We foster social bonds among players and build a healthy gaming culture.
Behind UP777 is a dedicated and experienced team working to redefine the gaming industry in Bangladesh.
Plans and manages every game category. Brings member feedback directly into the product.
Ensures platform stability, security, and performance around the clock.
Resolves member issues in Bangla, 24/7. Average response time under 2 minutes.
Ensures fast deposit and withdrawal processing and the security of your funds.
UP777 has always believed that gaming is a form of entertainment, not a solution to life's problems. That's why we encourage every member to play responsibly.
Our platform includes a daily loss limit, weekly deposit cap, and self-exclusion — all three tools are completely free and can be activated at any time from your account settings.
We do not allow anyone under 18 to create an account, and any suspicious account is subject to investigation. Our goal is for gaming to be a joyful part of life, not a burden.
Read the Responsible Gaming PolicyAnswers to the most frequently asked questions about UP777.
Register, claim your welcome bonus on your first deposit, and enjoy Bangladesh's most popular gaming platform.